La investigación de la comunicación en Venezuela frente al cambio tecnológico
This working paper provides a theoretical approach to the work of the communication research community in Venezuela related to the idea of technological change. It begins from a tight balance of the main and most important actions undertaken by universities and Venezuelan theoreticians to give substance to communication research in our country, and raises questions about what the Venezuelan university is doing to offer a clearer portrait of its role in generating new knowledge and applications. Theoretically, it rests on the research efforts of dedicated communication theorists, due to the creation of different social communication schools and the debate between traditional ways of doing science, i.e. deterministic conceptions, which are awarded more traditional educational and curricular approaches, such as behaviorism and cognitivism, on one hand, and on the other, emerging forms of knowing-learning-researching-sharing-tolerating-creating, ultimately transferring knowledge, the latter of an unspecified nature. Finally, it states the need to reflect on what kind of university we need and want: one that is neo-liberal, highly specialized and fractioned, or a global, comprehensive, humanist (generalist) university. The study concludes by proposing an overall balance and outlook on future communication research scenarios in Venezuela.