The construction and exploitation of a new commercial and industrial port at Granadilla
de Abona, in the South of the island of Tenerife, would have very important environmental, social, economic and territorial effects. The incidence on the tourism trade, based on the
Sun&Beach model, stands out in the economic field. The main objective reached in this work
is the restructuring that this sector would need, and the searck of other complementary alternatives
among we highlight those related with business, rural and ecological, cultural and
sports tourism (with all the varieties). This work is part of a bigger one dedicated to value the
future social and economic sustainability of the council of Granadilla de Abona.
Palabras clave: Granadilla de Abona, huge Hub port, demographic and economic consecuences,
impact on the tourism sector, restructuring of the touristic model, touristic alternatives.