The editors of the BJMkt acknowledge and thank the Guest Editors for this Special Issue, Professor Dirceu da Silva and Professor Marcelo Luiz Dias da Silva Gabriel for their effort on putting up together these outstanding authors. We also acknowledge and thank CNPq for sponsoring this issue through CNPQ/CAPES Nº 26/2017 - PROGRAMA EDITORIAL.

We also thank the entire BJMkt editorial and production team, with special thanks to Altiéres de Oliveira Silva and Camila de Oliveira Prado for their restless work and dedication to the BJMkt. Also to Eliane Herrero for the Portuguese versions.

We also express our thanks and gratitude to the BJMkt authors, reviewers and readers who share their works and thoughts with us in order to constantly improve this journal and contribute to the growth and evolution of the scientific Marketing field in Brazil.