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<article article-type="editorial" dtd-version="1.0" specific-use="sps-1.8" xml:lang="en" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">
	<front>
		<journal-meta>
			<journal-id journal-id-type="publisher-id">rac</journal-id>
			<journal-title-group>
				<journal-title>Revista de Administração Contemporânea</journal-title>
				<abbrev-journal-title abbrev-type="publisher">Rev. adm. contemp.</abbrev-journal-title>
			</journal-title-group>
			<issn pub-type="ppub">1415-6555</issn>
			<issn pub-type="epub">1982-7849</issn>
			<publisher>
				<publisher-name>Associação Nacional de Pós-Graduação e Pesquisa em Administração</publisher-name>
			</publisher>
		</journal-meta>
		<article-meta>
			<article-id pub-id-type="doi">10.1590/1982-7849rac2025250153.en</article-id>
			<article-id pub-id-type="publisher-id">00001</article-id>
			<article-categories>
				<subj-group subj-group-type="heading">
					<subject>Editorial</subject>
				</subj-group>
			</article-categories>
			<title-group>
				<article-title>Which <italic>Matrix</italic> Do You Want to Live In?</article-title>
				<trans-title-group xml:lang="pt">
					<trans-title>Em qual <italic>Matrix</italic> Você Quer Viver?</trans-title>
				</trans-title-group>
			</title-group>
			<contrib-group>
				<contrib contrib-type="author">
					<contrib-id contrib-id-type="orcid">0000-0002-6492-4072</contrib-id>
					<name>
						<surname>Chimenti</surname>
						<given-names>Paula</given-names>
					</name>
					<xref ref-type="aff" rid="aff1"><sup>1</sup></xref>
					<xref ref-type="corresp" rid="c1">*</xref>
				</contrib>
				</contrib-group>
				<aff id="aff1">
					<label>1</label>
					<institution content-type="original">Universidade Federal do Rio de Janeiro, Instituto COPPEAD de Administração, Rio de Janeiro, RJ, Brazil. E-mail: rac-eic@anpad.org.br</institution>
					<institution content-type="normalized">Universidade Federal do Rio de Janeiro</institution>
					<institution content-type="orgdiv1">Instituto COPPEAD de Administração</institution>
					<addr-line>
						<named-content content-type="city">Rio de Janeiro</named-content>
                        <named-content content-type="state">RJ</named-content>
					</addr-line>
					<country country="BR">Brazil</country>
					<email>rac-eic@anpad.org.br</email>
				</aff>
			<author-notes>
				<corresp id="c1"><label>*</label> Corresponding Author.</corresp>
				<fn fn-type="conflict" id="fn1">
					<label>Conflict of Interests</label>
					<p> The author has stated that there is no conflict of interest. </p>
				</fn>
			</author-notes>
			<!--<pub-date date-type="pub" publication-format="electronic">
				<day>26</day>
				<month>05</month>
				<year>2025</year>
			</pub-date>
			<pub-date date-type="collection" publication-format="electronic">
				<year>2025</year>
			</pub-date>-->
			<pub-date pub-type="epub-ppub">
				<season>Mar-Apr</season>
				<year>2025</year>
			</pub-date>
			<volume>29</volume>
			<issue>2</issue>
			<elocation-id>e250153</elocation-id>
			<permissions>
				<license license-type="open-access" xlink:href="https://creativecommons.org/licenses/by/4.0/" xml:lang="en">
					<license-p>This is an open-access article distributed under the terms of the Creative Commons Attribution License</license-p>
				</license>
 			</permissions>
			<counts>
				<fig-count count="3"/>
				<table-count count="1"/>
				<equation-count count="0"/>
				<ref-count count="4"/>
			</counts>
		</article-meta>
	</front>
	<body>
		<p>I still vividly remember the astonishment I felt when I first saw Neo awakening from his slumber in a world ruled by superintelligent machines, where the only human function was… to serve as batteries.</p>
		<p>Art teaches us a lot. Through extraordinary creations, utopian worlds, and frightening futures, time has passed, and here we are in 2025. We have now surpassed, chronologically, the ‘futures’ imagined in <italic>Blade Runner</italic> and <italic>Back to the Future II</italic>, among many others.</p>
		<p><xref ref-type="fig" rid="f1"/>
			<fig id="f1">
				<label>Figure 1</label>
				<caption>
					<title>Timeline of films about ‘possible futures’.</title>
				</caption>
				<graphic xlink:href="1982-7849-rac-29-02-e250153-gf1.jpg"/>
			</fig>
		</p>
		<p>Even more fascinating is realizing that technological evolution has already made many utopias - and dystopias - possible. Biotechnology, nanotechnology, artificial intelligence, and robotics now enable us to predict human behavior, interact with robots that look and act like humans, be whoever we want in virtual worlds, outsource information searches and decision-making… </p>
		<p>
			<xref ref-type="table" rid="t1">Table 1</xref> summarizes some of this connection between art and the future, presenting some emblematic films that deal with futures that we have already surpassed (or are about to surpass) chronologically.</p>
		<p>
			<table-wrap id="t1">
				<label>Table 1</label>
				<caption>
					<title>Plots about “Possible Futures” and What They Imagined.</title>
				</caption>
				<table frame="hsides" rules="groups">
					<colgroup>
						<col/>
						<col/>
						<col/>
					</colgroup>
					<thead>
						<tr>
							<th align="center">Film</th>
							<th align="center">Story Year</th>
							<th align="center">What They Imagined for the Future</th>
						</tr>
					</thead>
					<tbody>
						<tr>
							<td align="left">The Terminator I</td>
							<td align="center">1984</td>
							<td align="left">Machines send cyborg assassins from the future</td>
						</tr>
						<tr>
							<td align="left">Terminator 2: Judgment Day</td>
							<td align="center">1997</td>
							<td align="left">Skynet triggers a nuclear attack to wipe out humanity</td>
						</tr>
						<tr>
							<td align="left">The Matrix (simulation)</td>
							<td align="center">1999</td>
							<td align="left">Simulated reality created by machines to imprison the human mind</td>
						</tr>
						<tr>
							<td align="left">2001: A Space Odyssey</td>
							<td align="center">2001</td>
							<td align="left">Regular space travel and autonomous artificial intelligence (HAL 9000)</td>
						</tr>
						<tr>
							<td align="left">Back to the Future II</td>
							<td align="center">2015</td>
							<td align="left">Flying cars, smart clothing, hoverboards, food rehydration</td>
						</tr>
						<tr>
							<td align="left">Blade Runner</td>
							<td align="center">2019</td>
							<td align="left">Nearly human androids (replicants) and overpolluted megacities</td>
						</tr>
						<tr>
							<td align="left">Children of Men</td>
							<td align="center">2027</td>
							<td align="left">Global infertility, social collapse, authoritarian states, and mass migration</td>
						</tr>
						<tr>
							<td align="left">RoboCop</td>
							<td align="center">2028</td>
							<td align="left">Privatized public security, police cyborgs, megacorporations controlling cities</td>
						</tr>
						<tr>
							<td align="left">Terminator (war)</td>
							<td align="center">2029</td>
							<td align="left">Apocalyptic war between humans and conscious machines</td>
						</tr>
						<tr>
							<td align="left">Gattaca</td>
							<td align="center">2030</td>
							<td align="left">Genetic engineering and discrimination in access to jobs and rights</td>
						</tr>
						<tr>
							<td align="left">Her</td>
							<td align="center">2035</td>
							<td align="left">Emotional relationships between humans and highly evolved artificial intelligences</td>
						</tr>
						<tr>
							<td align="left">Blade Runner 2049</td>
							<td align="center">2049</td>
							<td align="left">Continuation of the dystopian future: more evolved replicants, even greater environmental collapse</td>
						</tr>
					</tbody>
				</table>
				<table-wrap-foot>
					<fn id="TFN1">
						<p>Note. Elaborated by the Authors.</p>
					</fn>
				</table-wrap-foot>
			</table-wrap>
		</p>
		<p>Despite breathtaking technologies and visual effects, what captivates us in these stories are the relationships, dilemmas, and human emotions: the bond between Marty and Doc, Sarah and John Connor, Neo, Trinity, and Morpheus…</p>
		<p>I chose to start with the idea of surpassed futures because we live in a time when technology advances at an accelerated pace - sometimes even faster than art itself was able to predict. Yet, amid so many innovations, it is crucial to remember that technology only makes sense if it helps humanity become better. Neither art nor science desires futures in which humans are rendered obsolete, reduced to mere cogs or batteries of a system.</p>
		<p>
			<xref ref-type="bibr" rid="B3">Lindebaum (2025</xref>), in his recent editorial for the <italic>Academy of Management Learning and Education</italic>, asks whether there is still hope for a better future for our planet (and for ourselves), given the magnitude and multitude of challenges we face. I resonate with his view that teaching hope is fundamental. But to build real, non-dystopian futures, the discussion we must engage in today is not merely technological - it is primarily ethical. It concerns what future we want to inhabit and what humanity we want to preserve and strengthen.</p>
		<p>This is directly related to objective decisions about what we want to research and how we conduct our research. Recent work helps us understand the impact of researchers’ choices on important conceptual advances in emerging fields of management.</p>
		<p>For instance, <xref ref-type="bibr" rid="B2">Lee et al. (2021</xref>) showed that scientific production related to sustainability has grown dramatically over the past two decades. Bibliometric studies and databases indicate an exponential rise in the number of articles addressing sustainability, following increasing environmental awareness and global efforts such as the United Nations Sustainable Development Goals. </p>
		<p>
			<xref ref-type="bibr" rid="B4">Van Bommel et al. (2024</xref>) explored the evolution of research on diversity and inclusion. It is interesting to note that academic work on both topics highlights the growth in interest and scholarship but also reveals unexplored areas that constitute challenges and opportunities for future research. Indeed, it does not take much reflection to realize that we still have significant ground to cover - both in theorization and in practice - to tackle the immense problems posed by these themes. Ignoring them would be mere denial.</p>
		<p><xref ref-type="fig" rid="f2"/>
			<fig id="f2">
				<label>Figure 2</label>
				<caption>
					<title>Evolution of publications on sustainability.</title>
				</caption>
				<graphic xlink:href="1982-7849-rac-29-02-e250153-gf2.jpg"/>
				<attrib>Source: <xref ref-type="bibr" rid="B2">Lee, J. H., Wood, J., &amp; Kim, J. (2021</xref>). Tracing the trends in sustainability and social media research using topic modeling. <italic>Sustainability, 13</italic>, 1269. https://doi.org/10.3390/su13031269</attrib>
			</fig>
		</p>
		<p><xref ref-type="fig" rid="f3"/>
			<fig id="f3">
				<label>Figura 3</label>
				<caption>
					<title>Publications on diversity and inclusion in management and business literature, log(10) scale.</title>
				</caption>
				<graphic xlink:href="1982-7849-rac-29-02-e250153-gf3.jpg"/>
				<attrib>Source: <xref ref-type="bibr" rid="B4">Van Bommel, H. M., Hubers, F. &amp; Maas, K. E. H. (2024</xref>). Prominent themes and blind spots in diversity and inclusion literature: A bibliometric analysis. <italic>Journal of Business Ethics, 192</italic>, 487-499. https://doi.org/10.1007/s10551-023-05522-w</attrib>
			</fig>
		</p>
		<p>Although there has been positive progress on both fronts, if we lose our ability to decide what we research and teach, the world will undoubtedly become poorer, less diverse - and we will become more like robots ourselves. </p>
		<p>Here in Brazil, we continue to view academia as the home of open and frank debate. We believe that science is built by challenging prevailing paradigms with rigor and sound argumentation. That scientific investigation grows stronger through constructive peer criticism. That engaged scholarship holds a commitment to helping solve real-world problems.</p>
		<p>The role of RAC in this context is clear. Our mission is to contribute to the discussion of contemporary dilemmas, fostering scientific advancement toward achieving the Sustainable Development Goals. This scope adjustment was initiated by my predecessor, Professor Marcelo <xref ref-type="bibr" rid="B1">Bispo (Bispo, 2024</xref>), of which we are very proud. We publish a substantive and relevant journal that applies the principles of engaged research to promote a better world.</p>
		<p>At RAC, we believe that a truly innovative, sustainable, diverse, and inclusive future is born from academic freedom. It is born from respect for differences, from serious debate, and from rigorous and engaged research. It is the encounter - and sometimes the clash - between distinct worldviews that expands our capacity to see beyond the borders of what we already know.</p>
		<p>As George Bernard Shaw once said: “The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore, all progress depends on the unreasonable man.” In other words, progress is not born from conformity, but from the courage to question, to imagine, and to transform.</p>
		<p>Art, history, and science have long taught us: totalitarianism and authoritarianism are not solutions to human dilemmas - they are traps. That is why it would be wise to leave behind the tensions of the 20th century, which we hoped were already overcome, and focus our energy on the research debates that truly matter for humanity. There are too many new, too important issues for us to waste time on setbacks that prevent meaningful progress. The list below is far from exhaustive but offers some examples of reflections I would like to see explored in our journal:</p>
		<p>
			<list list-type="bullet">
				<list-item>
					<p>If the best ideas arise from conflict between different perspectives, how can we make this tension more productive?</p>
				</list-item>
				<list-item>
					<p>How can we teach our students to deal with ambiguity and conflict? To collaborate in diverse teams? To ‘coopete’ in a world that increasingly demands it?</p>
				</list-item>
				<list-item>
					<p>How do we manage the tensions between short- and long-term results, knowing that if we fail today, the organization may not survive to see the future we aspire to? </p>
				</list-item>
				<list-item>
					<p>Similarly, how do we navigate the narrow scopes of decision-making (investors, customers) alongside broader societal responsibilities, recognizing that prioritization and trade-offs are the essence of strategy?</p>
				</list-item>
				<list-item>
					<p>How can we balance the tension between merit and inclusion? How can we help individuals become the best versions of themselves, while being conscious of their capabilities and their willingness to contribute?</p>
				</list-item>
				<list-item>
					<p>How do we move beyond the myth of the superhero leader, allowing those in authority to exercise their humanity and vulnerability, while still recognizing society’s need for inspiring heroes?</p>
				</list-item>
			</list>
		</p>
		<p>I do not have definitive answers to these questions, but it will be immensely rewarding to see our researchers, teachers, and students delve into them - immersing themselves in hundreds of articles and formulating thousands of research questions until they find the one that makes their eyes shine.</p>
		<p>It is within tensions that answers reside. The adaptive challenges we face are complex, often difficult to discern - and certainly difficult to resolve. They have no absolute right answers, no one-size-fits-all solutions, and they will not eliminate human tensions.</p>
		<p>So, what is the path forward? Is there hope?</p>
		<p>I believe there is. But, just like in <italic>The Matrix</italic>, the red pill does not offer an easy escape. It offers freedom.</p>
		<p>Freedom to debate openly and respectfully. Freedom to build bridges between different perspectives - not so that the loudest voice wins, but so that together, we can see further.</p>
		<p>This is the freedom we wish to cultivate.</p>
		<p>This is the future we wish to build.</p>
	</body>
	<back>
		<ref-list>
			<title>REFERENCES</title>
			<ref id="B1">
				<mixed-citation>Bispo, M. S. (2024). O que queremos publicar na Revista de Administração Contemporânea. Revista de Administração Contemporânea, 28(2), e240101. <ext-link ext-link-type="uri" xlink:href="https://doi.org/10.1590/1982-7849rac2024240101">https://doi.org/10.1590/1982-7849rac2024240101</ext-link>
				</mixed-citation>
				<element-citation publication-type="journal">
					<person-group person-group-type="author">
						<name>
							<surname>Bispo</surname>
							<given-names>M. S.</given-names>
						</name>
					</person-group>
					<year>2024</year>
					<article-title>O que queremos publicar na Revista de Administração Contemporânea</article-title>
					<source>Revista de Administração Contemporânea</source>
					<volume>28</volume>
					<issue>2</issue>
					<elocation-id>e240101</elocation-id>
					<ext-link ext-link-type="uri" xlink:href="https://doi.org/10.1590/1982-7849rac2024240101">https://doi.org/10.1590/1982-7849rac2024240101</ext-link>
				</element-citation>
			</ref>
			<ref id="B2">
				<mixed-citation>Lee, J. H., Wood, J., &amp; Kim, J. (2021). Tracing the trends in sustainability and social media research using topic modeling. Sustainability, 13, 1269. <ext-link ext-link-type="uri" xlink:href="https://doi.org/10.3390/su13031269">https://doi.org/10.3390/su13031269</ext-link>
				</mixed-citation>
				<element-citation publication-type="journal">
					<person-group person-group-type="author">
						<name>
							<surname>Lee</surname>
							<given-names>J. H.</given-names>
						</name>
						<name>
							<surname>Wood</surname>
							<given-names>J.</given-names>
						</name>
						<name>
							<surname>Kim</surname>
							<given-names>J.</given-names>
						</name>
					</person-group>
					<year>2021</year>
					<article-title>Tracing the trends in sustainability and social media research using topic modeling</article-title>
					<source>Sustainability</source>
					<volume>13</volume>
					<fpage>1269</fpage>
					<lpage>1269</lpage>
					<ext-link ext-link-type="uri" xlink:href="https://doi.org/10.3390/su13031269">https://doi.org/10.3390/su13031269</ext-link>
				</element-citation>
			</ref>
			<ref id="B3">
				<mixed-citation>Lindebaum, D. (2025). Hope. Academy of Management Learning &amp; Education. <ext-link ext-link-type="uri" xlink:href="https://doi.org/10.5465/amle.2025.0145">https://doi.org/10.5465/amle.2025.0145</ext-link>
				</mixed-citation>
				<element-citation publication-type="book">
					<person-group person-group-type="author">
						<name>
							<surname>Lindebaum</surname>
							<given-names>D.</given-names>
						</name>
					</person-group>
					<year>2025</year>
					<source>Hope</source>
					<publisher-name>Academy of Management Learning &amp; Education</publisher-name>
					<ext-link ext-link-type="uri" xlink:href="https://doi.org/10.5465/amle.2025.0145">https://doi.org/10.5465/amle.2025.0145</ext-link>
				</element-citation>
			</ref>
			<ref id="B4">
				<mixed-citation>Van Bommel, H. M., Hubers, F. &amp; Maas, K. E. H. (2024). Prominent themes and blind spots in diversity and inclusion literature: A bibliometric analysis. Journal of Business Ethics, 192, 487-499. <ext-link ext-link-type="uri" xlink:href="https://doi.org/10.1007/s10551-023-05522-w">https://doi.org/10.1007/s10551-023-05522-w</ext-link>
				</mixed-citation>
				<element-citation publication-type="journal">
					<person-group person-group-type="author">
						<name>
							<surname>Van Bommel</surname>
							<given-names>H. M.</given-names>
						</name>
						<name>
							<surname>Hubers</surname>
							<given-names>F.</given-names>
						</name>
						<name>
							<surname>Maas</surname>
							<given-names>K. E. H.</given-names>
						</name>
					</person-group>
					<year>2024</year>
					<article-title>Prominent themes and blind spots in diversity and inclusion literature: A bibliometric analysis</article-title>
					<source>Journal of Business Ethics</source>
					<volume>192</volume>
					<fpage>487</fpage>
					<lpage>499</lpage>
					<ext-link ext-link-type="uri" xlink:href="https://doi.org/10.1007/s10551-023-05522-w">https://doi.org/10.1007/s10551-023-05522-w</ext-link>
				</element-citation>
			</ref>
		</ref-list>
		<fn-group>
			<fn fn-type="other" id="fn2">
				<label>Funding</label>
				<p> The authors reported that there was no funding for the research in this article. </p>
			</fn>
			<fn fn-type="other" id="fn3">
				<label>Plagiarism Check</label>
				<p> RAC maintains the practice of submitting all documents approved for publication to the plagiarism check, using specific tools, e.g.: iThenticate.</p>
			</fn>
			<fn fn-type="other" id="fn4">
				<label>Data Availability</label>
				<p> RAC encourages data sharing but, in compliance with ethicalprinciples, it does not demand the disclosure of any means ofidentifying research subjects, preserving the privacy of research subjects. The practice of open data is to enable the reproducibility of results, and to ensure the unrestricted transparency of the results of the published research, without requiring the identity of research subjects.</p>
			</fn>
			<fn fn-type="other" id="fn5">
				<label>SCIENTIFIC EDITORIAL BOARD AND EDITORIAL TEAM FOR THIS ISSUE:</label>
						<p>Editorial Council</p>
						<p>Emílio José Montero Arruda Filho (UNAMA, Belém, PA, Brazil; UFPA, Belém, PA, Brazil)</p>
						<p>Gabrielle Durepos (Mount Saint Vincent University, Halifax, Nova Scotia, Canada)</p>
						<p>Rafael Alcadipani da Silveira (EAESP/FGV, São Paulo, SP, Brazil)</p>
						<p>Patricia Guarnieri dos Santos (UnB, Brasília, DF, Brazil)</p>
						<p>Silvia Gherardi (University of Trento, Trento, Italy)</p>
						<p>Editor-in-chief</p>
						<p>Paula Chimenti (UFRJ, Rio de Janeiro, RJ, Brazil)</p>
						<p>Associate Editors</p>
						<p>Ariston Azevedo (UFRGS, Porto Alegre, RS, Brazil)</p>
						<p>Carolina Andion (UDESC, Florianópolis, SC, Brazil)</p>
						<p>Cristiana Cerqueira Leal (Universidade do Minho, Portugal)</p>
						<p>Denize Grzybovski (IFRS, Erechim, RS, Brazil)</p>
						<p>Elisa Yoshie Ichikawa (UEM, Maringá, PR, Brazil)</p>
						<p>Fernando Luiz Emerenciano Viana (Unifor, Fortaleza, CE, Brazil)</p>
						<p>Gaylord George Candler (University of North Florida, Jacksonville, Florida, USA)</p>
						<p>Gustavo da Silva Motta (UFF, Niterói, RJ, Brazil)</p>
						<p>Keysa Manuela Cunha de Mascena (Unifor, Fortaleza, CE, Brazil)</p>
						<p>Leonardo Marques (Audencia Business School, France)</p>
						<p>Ludmila de Vasconcelos Machado Guimarães (CEFET-MG, Belo Horizonte, MG, Brazil)</p>
						<p>Marlon Dalmoro (UFRGS, Porto Alegre, RS, Brazil)</p>
						<p>Natália Rese (UFPR, Curitiba, PR, Brazil)</p>
						<p>Orleans Silva Martins (UFPB, João Pessoa, PB, Brazil)</p>
						<p>Tatiana Iwai (INSPER, São Paulo, SP, Brazil)</p>
						<p>Scientific Editorial Board</p>
						<p>André Luiz Maranhão de Souza-Leão (UFPE, Recife, CE, Brazil)</p>
						<p>Aureliano Angel Bressan (CEPEAD/UFMG, Belo Horizonte, MG, Brazil)</p>
						<p>Bryan Husted (York University, Canada)</p>
						<p>Carlos M. Rodriguez (Delaware State University, USA)</p>
						<p>Diógenes de Souza Bido (Mackenzie, São Paulo, SP, Brazil)</p>
						<p>Erica Piros Kovacs (Kelley School of Business/Indiana University, USA) </p>
						<p>Elin Merethe Oftedal (University of Stavanger, Norway)</p>
						<p>Fábio Frezatti (FEA/USP, São Paulo, SP, Brazil)</p>
						<p>Felipe Monteiro (INSEAD Business School, USA)</p>
						<p>Howard J. Rush (University of Brighton, United Kingdom)</p>
						<p>James Robert Moon Junior (Georgia Institute of Technology, USA)</p>
						<p>John L. Campbell (University of Georgia, USA)</p>
						<p>José Afonso Mazzon (USP, São Paulo, SP, Brazil)</p>
						<p>Jose Antonio Puppim de Oliveira (United Nations University, Japan)</p>
						<p>Julián Cárdenas (Universitat de València, Espain)</p>
						<p>Lucas Ayres B. de Campos Barros (USP, São Paulo, SP, Brazil)</p>
						<p>Luciano Rossoni (UnB, Brasília, DF, Brazil)</p>
						<p>M. Philippe Protin (Université Grenoble Alpes, France)</p>
						<p>Paulo Estevão Cruvinel (Embrapa Instrumentação, São Carlos, SP, Brazil)</p>
						<p>Rodrigo Bandeira de Mello (Merrimack College, USA)</p>
						<p>Rodrigo Verdi (MIT Massachusetts Institute of Technology, Cambridge, USA)</p>
						<p>Valter Afonso Vieira (UEM, Maringá, PR, Brazil) </p>
						<p>Editing</p>
						<p>Typesetting and normalization to APA standards: Eduarda Pereira Anastacio (ANPAD); Simone L. L. Rafael (ANPAD, Maringá, Brazil)</p>
						<p>Frequency: Continuous publication.</p>
						<p>Circulation: Free open access to the full text.</p>
						<p>Indexing, Directories and Rankings</p>
						<p>Scopus, Scielo, Redalyc, DOAJ, Latindex, Cengage/GALE, Econpapers, IDEAS, EBSCO, Proquest, SPELL, Cabell's, Ulrichs, CLASE, Index Copernicus International, Sherpa Romeo, Carhus Plus+, Academic Journal Guide (ABS), DIADORIM, REDIB, ERIHPlus, OAJI, EZB, OasisBR, IBZ Online, WorldWideScience, Google Scholar, Citefactor.org, MIAR, Capes/Qualis.</p>
			</fn>
			<fn fn-type="other" id="fn6">
				<label>Cite as:</label>
				<p> Chimenti, P. (2025). Which <italic>Matrix</italic> do you want to live In?. <italic>Revista de Administração Contemporânea</italic>, <italic>29</italic>(2), e250153. <ext-link ext-link-type="uri" xlink:href="https://doi.org/10.1590/1982-7849rac2025250153.en">https://doi.org/10.1590/1982-7849rac2025250153.en</ext-link>
				</p>
			</fn>
		</fn-group>
	</back>
	<!--<sub-article article-type="translation" id="s1" xml:lang="pt">
		<front-stub>
			<article-id pub-id-type="doi">10.1590/1982-7849rac2025250153.por</article-id>
			<article-categories>
				<subj-group subj-group-type="heading">
					<subject>Editorial</subject>
				</subj-group>
			</article-categories>
			<title-group>
				<article-title>Em qual <italic>Matrix</italic> Você Quer Viver?</article-title>
			</title-group>
			<contrib-group>
				<contrib contrib-type="author">
					<contrib-id contrib-id-type="orcid">0000-0002-6492-4072</contrib-id>
					<name>
						<surname>Chimenti</surname>
						<given-names>Paula</given-names>
					</name>
					<xref ref-type="aff" rid="aff1s"><sup>1</sup></xref>
					<xref ref-type="corresp" rid="c1s">*</xref>
				</contrib>
				<aff id="aff1s">
					<label>1</label>
					<institution content-type="original">Universidade Federal do Rio de Janeiro, Instituto COPPEAD de Administração, Rio de Janeiro, RJ, Brasil. E-mail: rac-eic@anpad.org.br</institution>
				</aff>
			</contrib-group>
			<author-notes>
				<corresp id="c1s"><label>*</label> Autora Correspondente</corresp>
				<fn fn-type="conflict" id="fn1s">
					<label>Conflito de Interesses</label>
					<p> A autora informarou que não há conflito de interesses. </p>
				</fn>
				<fn fn-type="edited-by" id="fn5s">
					<label>CORPO EDITORIAL CIENTÍFICO E EQUIPE EDITORIAL PARA ESTA EDIÇÃO:</label>
							<p>Conselho Editorial</p>
							<p>Emílio José Montero Arruda Filho (UNAMA, Belém, PA, Brasil; UFPA, Belém, PA, Brasil)</p>
							<p>Gabrielle Durepos (Mount Saint Vincent University, Halifax, Nova Scotia, Canadá)</p>
							<p>Rafael Alcadipani da Silveira (EAESP/FGV, São Paulo, SP, Brasil)</p>
							<p>Patricia Guarnieri dos Santos (UnB, Brasília, DF, Brasil)</p>
							<p>Silvia Gherardi (University of Trento, Trento, Itália)</p>
							<p>Editora-chefe</p>
							<p>Paula Chimenti (UFRJ, Rio de Janeiro, RJ, Brasil)</p>
							<p>Editores Associados</p>
							<p>Ariston Azevedo (UFRGS, Porto Alegre, RS, Brasil)</p>
							<p>Carolina Andion (UDESC, Florianópolis, SC, Brasil)</p>
							<p>Cristiana Cerqueira Leal (Universidade do Minho, Portugal)</p>
							<p>Denize Grzybovski (IFRS, Erechim, RS, Brasil)</p>
							<p>Elisa Yoshie Ichikawa (UEM, Maringá, PR, Brasil)</p>
							<p>Fernando Luiz Emerenciano Viana (Unifor, Fortaleza, CE, Brasil)</p>
							<p>Gaylord George Candler (University of North Florida, Jacksonville, Florida, EUA)</p>
							<p>Gustavo da Silva Motta (UFF, Niterói, RJ, Brasil)</p>
							<p>Keysa Manuela Cunha de Mascena (Unifor, Fortaleza, CE, Brasil)</p>
							<p>Leonardo Marques (Audencia Business School, França)</p>
							<p>Ludmila de Vasconcelos Machado Guimarães (CEFET-MG, Belo Horizonte, MG, Brasil)</p>
							<p>Marlon Dalmoro (UFRGS, Porto Alegre, RS, Brasil)</p>
							<p>Natália Rese (UFPR, Curitiba, PR, Brasil)</p>
							<p>Orleans Silva Martins (UFPB, João Pessoa, PB, Brasil)</p>
							<p>Tatiana Iwai (INSPER, São Paulo, SP, Brasil)</p>
							<p>Corpo Editorial Científico</p>
							<p>André Luiz Maranhão de Souza-Leão (UFPE, Recife, CE, Brasil)</p>
							<p>Aureliano Angel Bressan (CEPEAD/UFMG, Belo Horizonte, MG, Brasil)</p>
							<p>Bryan Husted (York University, Canadá)</p>
							<p>Carlos M. Rodriguez (Delaware State University, EUA)</p>
							<p>Diógenes de Souza Bido (Mackenzie, São Paulo, SP, Brasil)</p>
							<p>Erica Piros Kovacs (Kelley School of Business/Indiana University, EUA) </p>
							<p>Elin Merethe Oftedal (University of Stavanger, Noruega)</p>
							<p>Fábio Frezatti (FEA/USP, São Paulo, SP, Brasil)</p>
							<p>Felipe Monteiro (INSEAD Business School, EUA)</p>
							<p>Howard J. Rush (University of Brighton, Reino Unido)</p>
							<p>James Robert Moon Junior (Georgia Institute of Technology, EUA)</p>
							<p>John L. Campbell (University of Georgia, EUA)</p>
							<p>José Afonso Mazzon (USP, São Paulo, SP, Brasil)</p>
							<p>Jose Antonio Puppim de Oliveira (United Nations University, Japão)</p>
							<p>Julián Cárdenas (Universitat de València, Espanha)</p>
							<p>Lucas Ayres B. de Campos Barros (USP, São Paulo, SP, Brasil)</p>
							<p>Luciano Rossoni (UnB, Brasília, DF, Brasil)</p>
							<p>M. Philippe Protin (Université Grenoble Alpes, França)</p>
							<p>Paulo Estevão Cruvinel (Embrapa Instrumentação, São Carlos, SP, Brasil)</p>
							<p>Rodrigo Bandeira de Mello (Merrimack College, EUA)</p>
							<p>Rodrigo Verdi (MIT Massachusetts Institute of Technology, Cambridge, EUA)</p>
							<p>Valter Afonso Vieira (UEM, Maringá, PR, Brasil) </p>
							<p>Editoração</p>
							<p>Diagramação e normas da APA: Eduarda Pereira Anastacio (ANPAD, Maringá, Brasil); Simone L. L. Rafael (ANPAD, Maringá, Brasil).</p>
							<p>Periodicidade: Publicação contínua.</p>
							<p>Circulação: Acesso totalmente gratuito.</p>
							<p>Indexadores, Diretórios e Rankings</p>
							<p>Scopus, Scielo, Redalyc, DOAJ, Latindex, Cengage/GALE, Econpapers, IDEAS, EBSCO, Proquest, SPELL, Cabell's, Ulrichs, CLASE, Index Copernicus International, Sherpa Romeo, Carhus Plus+, Academic Journal Guide (ABS), DIADORIM, REDIB, ERIHPlus, OAJI, EZB, OasisBR, IBZ Online, WorldWideScience, Google Scholar, Citefactor.org, MIAR, Capes/Qualis.</p>
				</fn>
			</author-notes>
		</front-stub>
		<body>
			<p>Ainda me lembro como se fosse hoje do espanto que senti ao ver Neo despertando pela primeira vez de seu sono em um mundo dominado por máquinas superinteligentes, no qual a única função humana era… funcionar como bateria.</p>
			<p><xref ref-type="fig" rid="f1s"/>
				<fig id="f1s">
					<label>Figura 1</label>
					<caption>
						<title>Linha do tempo de filmes sobre ‘futuros possíveis’.</title>
					</caption>
					<graphic xlink:href="1982-7849-rac-29-02-e250153-gf1-pt.jpg"/>
				</fig>
			</p>
			<p>A arte nos ensina muito. Entre criações extraordinárias, mundos utópicos e futuros assustadores, o tempo foi passando e chegamos a 2025. Já ultrapassamos, em cronologia, os ‘futuros’ de <italic>Blade Runner</italic> e <italic>De Volta para o Futuro II</italic>, entre muitos outros.</p>
			<p>Mais interessante que isso é pensar que as evoluções tecnológicas já tornaram possíveis muitas utopias… e distopias. Biotecnologia, nanotecnologia, inteligência artificial e robótica já nos permitem prever o comportamento das pessoas, interagir com robôs que se parecem e se comportam como humanos, ser quem quisermos em mundos virtuais, terceirizar a busca de informações e a tomada de decisão… </p>
			<p>A <xref ref-type="table" rid="t1s">Tabela 1</xref> resume um pouco dessa conexão entre arte e futuro, apresentando alguns filmes emblemáticos que tratam de futuros que já ultrapassamos (ou estamos prestes a ultrapassar) cronologicamente.</p>
			<p>
				<table-wrap id="t1s">
					<label>Tabela 1</label>
					<caption>
						<title>Enredos sobre ‘Futuros Possíveis’ e o que imaginaram.</title>
					</caption>
					<table frame="hsides" rules="groups">
						<colgroup>
							<col/>
							<col/>
							<col/>
						</colgroup>
						<thead>
							<tr>
								<th align="center">Filme</th>
								<th align="center">Ano do Enredo</th>
								<th align="center">O que imaginaram para o futuro</th>
							</tr>
						</thead>
						<tbody>
							<tr>
								<td align="left">O Exterminador do Futuro I</td>
								<td align="center">1984</td>
								<td align="left">Máquinas enviam ciborgues assassinos do futuro</td>
							</tr>
							<tr>
								<td align="left">Dia do Julgamento (T2)</td>
								<td align="center">1997</td>
								<td align="left">Skynet provoca um ataque nuclear para exterminar a humanidade</td>
							</tr>
							<tr>
								<td align="left">Matrix (simulação)</td>
								<td align="center">1999</td>
								<td align="left">Realidade simulada criada por máquinas para aprisionar a mente humana</td>
							</tr>
							<tr>
								<td align="left">2001: Uma Odisseia no Espaço</td>
								<td align="center">2001</td>
								<td align="left">Viagens espaciais regulares e inteligência artificial autônoma (HAL 9000)</td>
							</tr>
							<tr>
								<td align="left">De Volta para o Futuro II</td>
								<td align="center">2015</td>
								<td align="left">Carros voadores, roupas inteligentes, hoverboards, reidratação de alimentos</td>
							</tr>
							<tr>
								<td align="left">Blade Runner</td>
								<td align="center">2019</td>
								<td align="left">Andróides quase humanos (replicantes) e cidades superpoluídas</td>
							</tr>
							<tr>
								<td align="left">Children of Men</td>
								<td align="center">2027</td>
								<td align="left">Infertilidade global, colapso social, estados autoritários e migrações em massa</td>
							</tr>
							<tr>
								<td align="left">RoboCop</td>
								<td align="center">2028</td>
								<td align="left">Privatização da segurança pública, ciborgues policiais, megacorporações controlando cidades</td>
							</tr>
							<tr>
								<td align="left">O Exterminador do Futuro (guerra)</td>
								<td align="center">2029</td>
								<td align="left">Guerra apocalíptica entre humanos e máquinas conscientes</td>
							</tr>
							<tr>
								<td align="left">Gattaca</td>
								<td align="center">2030</td>
								<td align="left">Engenharia genética e discriminação genética no acesso a empregos e direitos</td>
							</tr>
							<tr>
								<td align="left">Her</td>
								<td align="center">2035</td>
								<td align="left">Relações emocionais entre humanos e inteligências artificiais altamente evoluídas</td>
							</tr>
							<tr>
								<td align="left">Blade Runner 2049</td>
								<td align="center">2049</td>
								<td align="left">Continuação do futuro distópico: replicantes mais evoluídos, colapso ambiental ainda maior</td>
							</tr>
						</tbody>
					</table>
				</table-wrap>
			</p>
			<p>Apesar de tecnologias fascinantes e efeitos visuais de tirar o fôlego, o que nos cativa nessas histórias são as relações, os dilemas e as emoções humanas. A relação de Marty e Doc, Sarah e John Connor, Neo, Trinity e Morpheus…</p>
			<p>Escolhi começar falando dessa ideia dos futuros superados porque vivemos numa época em que a tecnologia avança em ritmo acelerado - como vimos, por vezes mais rápido do que a própria arte foi capaz de prever. Mas, em meio a tantas inovações, é importante lembrar que a tecnologia só faz sentido se ajudar o ser humano a ser melhor. Nem a arte, nem a ciência desejam futuros em que os seres humanos se tornem obsoletos, reduzidos a engrenagens ou meras baterias de um sistema.</p>
			<p>
				<xref ref-type="bibr" rid="B3">Lindebaum (2025</xref>), em seu mais recente editorial para o <italic>Academy of Management Learning and Education</italic>, pergunta-se se há alguma esperança de um futuro melhor para nosso planeta (e para nós), dada a magnitude e a multitude de desafios que enfrentamos. Eu me solidarizo com sua ideia de que ensinar a ter esperança é primordial. Mas, para construirmos futuros reais e não distópicos, a discussão que precisamos travar hoje não é apenas tecnológica - é, sobretudo, ética. É sobre que futuro queremos habitar. É sobre qual humanidade queremos preservar e fortalecer.</p>
			<p>Isto tem a ver com decisões objetivas sobre o que queremos pesquisar e como vamos pesquisar. Trabalhos recentes nos ajudam a compreender o impacto das decisões dos pesquisadores sobre avanços conceituais importantes em campos emergentes da administração.</p>
			<p>Por exemplo, <xref ref-type="bibr" rid="B2">Lee et al. (2021</xref>) mostraram que a produção científica relacionada à sustentabilidade cresceu drasticamente nas últimas duas décadas. Estudos bibliométricos e bases de dados indicam uma tendência exponencial de alta no número de artigos sobre sustentabilidade, acompanhando a maior conscientização ambiental e os esforços globais de desenvolvimento sustentável (como os Objetivos de Desenvolvimento Sustentável da ONU). </p>
			<p>Já <xref ref-type="bibr" rid="B4">Van Bommel et al. (2024</xref>) abordaram a evolução das pesquisas em diversidade e inclusão. É interessante destacar que os trabalhos acadêmicos sobre ambos os temas abordam o crescimento do interesse e das pesquisas, mas também mostram zonas pouco exploradas, que constituem desafios e oportunidades de pesquisas futuras. De fato, não é preciso refletir muito para compreender que ainda precisamos avançar bastante tanto em teorizações quanto em práticas para resolver os gigantescos problemas que ambas as temáticas nos apresentam. Ignorá-las seria tão somente tapar o sol com a peneira.</p>
			<p><xref ref-type="fig" rid="f2s"/>
				<fig id="f2s">
					<label>Figura 2</label>
					<caption>
						<title>Evolução de trabalhos no tema sustentabilidade.</title>
					</caption>
					<graphic xlink:href="1982-7849-rac-29-02-e250153-gf2-pt.jpg"/>
					<attrib>Fonte: <xref ref-type="bibr" rid="B2">Lee, J. H., Wood, J., &amp; Kim, J. (2021</xref>). Tracing the trends in sustainability and social media research using topic modeling. <italic>Sustainability, 13</italic>, 1269. https://doi.org/10.3390/su13031269</attrib>
				</fig>
			</p>
			<p><xref ref-type="fig" rid="f3s"/>
				<fig id="f3s">
					<label>Figura 3</label>
					<caption>
						<title>Publicações sobre diversidade e inclusão na literatura de administração e negócios, numa escala log(10).</title>
					</caption>
					<graphic xlink:href="1982-7849-rac-29-02-e250153-gf3-pt.jpg"/>
					<attrib>Fonte: <xref ref-type="bibr" rid="B4">Van Bommel, H. M., Hubers, F. &amp; Maas, K. E. H. (2024</xref>). Prominent themes and blind spots in diversity and inclusion literature: A bibliometric analysis. <italic>Journal of Business Ethics, 192</italic>, 487-499. https://doi.org/10.1007/s10551-023-05522-w</attrib>
				</fig>
			</p>
			<p>Apesar de avanços positivos em ambas as frentes, se perdermos nossa capacidade de decidir o que queremos pesquisar e ensinar, o mundo certamente se tornará mais pobre, menos diverso… e nós teremos ficado mais parecidos com robôs. </p>
			<p>Aqui no Brasil, seguimos entendendo que a academia é o lugar do debate franco e aberto. Que ciência se constrói desafiando paradigmas vigentes com rigor e embasamento. Que a investigação científica se torna mais forte a partir da crítica construtiva dos pares. Que a pesquisa engajada tem o compromisso de ajudar a resolver os problemas do mundo.</p>
			<p>O papel da RAC nesse contexto é muito claro. Temos como missão contribuir na discussão dos dilemas da contemporaneidade, propiciando o avanço científico para atingimento dos Objetivos de Desenvolvimento Sustentável. Este foi um ajuste de escopo promovido por meu antecessor, professor Marcelo <xref ref-type="bibr" rid="B1">Bispo (Bispo, 2024</xref>), do qual muito nos orgulhamos. Publicamos uma revista substantiva e relevante, que aplica os princípios da pesquisa engajada na promoção de um mundo melhor.</p>
			<p>Na RAC, acreditamos que um futuro verdadeiramente inovador, sustentável, diverso e inclusivo nasce da liberdade acadêmica. Nasce do respeito às diferenças, do debate sério, da pesquisa rigorosa e engajada. É o encontro - e, às vezes, o choque - entre visões de mundo distintas que amplia nossa capacidade de enxergar além das fronteiras do que já conhecemos.</p>
			<p>Como dizia George Bernard Shaw: <italic>“The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man”</italic>. Ou seja, o progresso não nasce da conformidade, mas da coragem de questionar, de imaginar e de transformar.</p>
			<p>A arte, a história e a ciência já nos ensinaram há muito tempo: o totalitarismo e o autoritarismo não são soluções para os dilemas humanos - são armadilhas. Por isso, seria muito bom deixar para o passado tensões típicas do século XX, que se supunham superadas, para concentrar nossa energia nos debates e perguntas de pesquisa que realmente importam para a humanidade. Há questões novas demais, importantes demais, para a gente aceitar retrocessos que nos impedem de avançar no que interessa. A lista a seguir está longe de ser exaustiva, mas traz alguns exemplos de reflexões atuais que gostaria de ver na revista:</p>
			<p>
				<list list-type="bullet">
					<list-item>
						<p>Se já sabemos que as melhores ideias nascem do conflito entre visões diferentes, como tornar essa tensão mais produtiva?</p>
					</list-item>
					<list-item>
						<p>Como ensinar nossos alunos a lidarem com a ambiguidade e o conflito? A colaborarem em times diversos? A ‘coopetirem’ num mundo que cada vez mais exige isso deles?</p>
					</list-item>
					<list-item>
						<p>Como gerenciar as tensões entre resultados de curto e longo prazo, sabendo que, se não entregar hoje, a organização pode não sobreviver para chegar ao futuro almejado? </p>
					</list-item>
					<list-item>
						<p>Na mesma linha, como lidar com os escopos de decisão estreitos (investidores, clientes) e amplos (sociedade), sabendo da responsabilidade da organização com todos, mas sabendo também que priorização e <italic>trade-offs</italic> constituem a essência da estratégia?</p>
					</list-item>
					<list-item>
						<p>Como equilibrar as tensões entre mérito e inclusão? Como ajudar as pessoas e os profissionais a se tornarem as melhores versões possíveis de si mesmos, equilibrando a vontade de evoluir com a consciência do quanto podemos e queremos contribuir?</p>
					</list-item>
					<list-item>
						<p>Como nos livrar de uma vez por todas do mito do líder super-herói, permitindo que pessoas em posição de autoridade exerçam sua humanidade e vulnerabilidade, se sabemos que o ser humano sempre necessitou de histórias e heróis inspiradores?</p>
					</list-item>
				</list>
			</p>
			<p>Não tenho respostas para estas perguntas, mas será muito gratificante ver nossos pesquisadores, professores e alunos se debruçando sobre elas - mergulhando em centenas de artigos e elaborando milhares de perguntas de pesquisa, até encontrarem aquela que faz seus olhos brilharem.</p>
			<p>É nas tensões que residem as respostas. Os desafios adaptativos que se impõem a nós são complexos, muitas vezes difíceis de enxergar… certamente difíceis de resolver. Não têm respostas certas e absolutas, não terão soluções únicas que se apliquem a todos os casos, não serão resolvidos rapidamente, não eliminarão as tensões humanas.</p>
			<p>Então, qual o caminho? Há esperança?</p>
			<p>Acredito que sim. Mas, assim como em <italic>Matrix</italic>, a pílula vermelha não oferece uma saída fácil. Mas oferece a liberdade.</p>
			<p>Liberdade para debater com abertura, com respeito. Liberdade para construir pontes entre perspectivas diferentes - não para que vença quem grita mais alto, mas para que possamos, juntos, ver mais longe.</p>
			<p>É essa liberdade que queremos cultivar.</p>
			<p>É este futuro que queremos construir.</p>
		</body>
		<back>
			<fn-group>
				<fn fn-type="financial-disclosure" id="fn2s">
					<label>Financiamento</label>
					<p> A autora informou que não houve suporte financeiro para a realização deste trabalho. </p>
				</fn>
				<fn fn-type="other" id="fn3s">
					<label>Verificação de Plágio</label>
					<p> A RAC mantém a prática de submeter todos os documentos aprovados para publicação à verificação de plágio, mediante o emprego de ferramentas específicas, e.g.: iThenticate.</p>
				</fn>
				<fn fn-type="data-availability" specific-use="uninformed" id="fn4s">
					<label>Disponibilidade dos Dados</label>
					<p> A RAC incentiva o compartilhamento de dados mas, por observância a ditames éticos, não demanda a divulgação de qualquer meio de identificação de sujeitos de pesquisa, preservando a privacidade dos sujeitos de pesquisa. A prática de <italic>open data</italic> é viabilizar a reproducibilidade de resultados, e assegurar a irrestrita transparência dos resultados da pesquisa publicada, sem que seja demandada a identidade de sujeitos de pesquisa.</p>
				</fn>
				<fn fn-type="other" id="fn6s">
					<label>Como citar:</label>
				<p> Chimenti, P. (2025). Em qual Matrix você quer viver?. <italic>Revista de Administração Contemporânea</italic>, <italic>29</italic>(2), e250153. <ext-link ext-link-type="uri" xlink:href="https://doi.org/10.1590/1982-7849rac2025250153.por">https://doi.org/10.1590/1982-7849rac2025250153.por</ext-link>
					</p>
				</fn>
			</fn-group>
		</back>
	</sub-article>-->
</article>