BBR - Brazilian Business Review

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Stakeholder Prioritization in Brazilian Companies Disclosing GRI Reports

Keysa Manuela Cunha de Mascena

Adalberto Americo Fischmann

João Maurício Gama Boaventura

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Abstract: This study aimed to describe the stakeholder prioritization in Brazilian companies and their relationship with the industry. In this research, prioritization is operationally defined as the preferential treatment to the interests of one stakeho

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DOI: https://doi.org/10.15728/bbr.2018.15.1.2

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Customer Participation in Professional Services Operations And Its Impacts On Flexibility and Costs

Juliana Barreto

Ricardo Silveira Martins

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Abstract: This study has its contribution to deepen the understanding about the paradoxical relation between flexibility and costs in the field of operations service strategy and management, approaching the customer participation affects on the professio

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DOI: https://doi.org/10.15728/bbr.2018.15.1.3

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The Excellence Baldrige Criteria in The Effectiveness of Higher Education Institutions Management

Paulo Henrique Barroso Menezes

Henrique Cordeiro Martins

Ronielton Rezende Oliveira

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Abstract: This paper aims to analyze the antecedents of effectiveness of education management in seven units of a Higher Education Institution (IES, in Portuguese) located in the metropolitan region of Belo Horizonte, MG, Brazil. The research is a quanti

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DOI: https://doi.org/10.15728/bbr.2018.15.1.4

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Divide In Marketing Between Academics And Practitioners

Fernanda Capanema Repsold

Marcus Wilcox Hemais

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Abstract: In marketing, there is a clear divide between academics and practitioners. However, there are few empirical studies in Brazil that help clarify the phenomenon. In light of this context, the present research seeks to understand how academics and

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DOI: https://doi.org/10.15728/bbr.2018.15.1.5

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Agreeing and Impacting: The Effect of the Shareholders' Agreement on Firms' Market Value

Andre Leonardo Pruner da Silva

Jeferson Lana

Rosilene Marcon

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Abstract: Some countries admit the presence of pacts that allow to change the relations and balance of power control exercised by the shareholders. Known as shareholder agreements, these pacts are contracts between two or more partners whose goal is to a

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DOI: https://doi.org/10.15728/bbr.2018.15.1.6

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