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The Instrumentalization of Metaphors in the Management Field: Reflections from the use of the Book “The Art of War” on Business

Abstract: The debate about the use of metaphors in the organizational context in the last decades has not been exhausted, especially in discourse studies. Inserting itself in this discussion, the present essay problematizes the anachronistic dimension in the use of met

en pt

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Activities in the Context of a Network, Trust and Internal Resources as Antecedents of the Effectiveness of Network Governance: a Study of the Impact on the Performance of the Companies Involved

Abstract: In a competitive business environment, the role of entities capable of exercising network governance (NG) has become indispensable to the operations of the companies involved. With few theories that approach the subject, this work has as its main objective th

en pt

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Adoption of Social Media by Small- and Medium-Sized Healthcare Enterprises

Abstract: Social media such as YouTube, Facebook, and Twitter can affect the way healthcare providers deliver their services. As low-cost tools, their use by small- and medium-sized enterprises (SMEs) in the healthcare sector could deliver competitive advantages. Sever

en pt

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Risk and Organizational Ambidexterity: A Meta-Synthesis of a Case Study and a Framework

Abstract: Organizational ambidexterity arises as an organization’s ability to employ efforts on contradictory goals, such as exploration and exploitation for long-term success and long-lasting performance. In addition, the organization faces risks inherent in the manag

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The Influence of Social Networks on Environmental Awareness and the Social Responsibility of Generations

Abstract: With the advent of globalization and access to information, social networks came to be widely used by different generations. However, environmental issues have been causing global impacts, as well as issues of social vulnerability. Environmental awareness awa

en pt

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Shareholding Interest in Companies Listed on B3 in 2018: A Study of Networks

Abstract: The shareholding structure of large companies interferes with market competition, as well as the financial stability thereof. Some international studies have analyzed the control network of companies in their corresponding countries, others have broadened suc

en pt

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