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BRAND LOYALTY DETERMINANTS IN THE CONTEXT OF A SOFT DRINK BRAND

Abstract: Purpose: Developing and keeping customers’ loyalty in relation to the brand is a strategic requisite for well-succeeded business. Thus, our main purpose was to develop and validate a theoretical model concerning customers brand loyalty. Originality/value: We

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EFFICIENCY EVALUATION OF PRIVATE HOSPITALS IN BRAZIL: A TWO-STAGE ANALYSIS

Abstract: Purpose: This study aims to describe the efficiency of private hospitals in Brazil and to understand the influence of property structure, specialization, accreditation, and teaching activity on the efficiency of private hospitals. Originality/value: Our findi

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META-ANALYSIS AS A RESEARCH TOOL: A SYSTEMATIC REVIEW OF BIBLIOMETRIC STUDIES IN ADMINISTRATION

Abstract: Purpose: To present the meta-analysis technique as a strategy applied to bibliometric research, in order to unveil the state of the art of the international scientific production, its interactions as areas of knowledge, the collaboration among authors and ins

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“DIVING” INTO THE MEANINGS AND REVEALING CONCEPTIONS OF BEING A PROFESSOR IN MANAGEMENT
GABRIELA T. SANTOS ANIELSON B. SILVA

Abstract: Purpose: The objective of this study is to identify conceptions of being a professor in Management. The theoretical reflections that have defined the understanding of the phenomenon are associated with teaching knowledge, professor training and conceptions o

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THE ROLE OF ORGANIZATIONAL SUPPORT IN THE RELATIONSHIP BETWEEN INDIVIDUAL AND ORGANIZATIONAL LEARNING

Abstract: Purpose: To understand the relationship between the outcomes of individual learning (IL) of competencies and the outcomes of organizational learning (OL) of competencies, as well as the mediating role of organizational support for transfer (OST) of learning

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THE RELATIONSHIP BETWEEN R&D EXPENSES AND THE ABNORMAL RETURN IN BRAZILIAN FIRMS

Abstract: Purpose: This study aims to analyze the relationship between the abnormal return and R&D expenses in Brazilian public firms. Originality/value: The determinants of firms' abnormal return provide information relevant to investors' decision-making. In this c

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Criterios de Evaluación
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Criterios Altamente Valorados / Criterios Deseables Criterios Cualitativos
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Criterios Altamente Valorados Cuantitativos
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