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Abstract: This article considers three contemporary challenges faced by today’s marketing researchers. These challenges involve big data, survey data, and publishing. With a marketer’s perennial optimism, each challenge is seen as an opportunity, to obta
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Abstract: The role of marketing is evolving rapidly, and design and analysis methods used by marketing researchers are also changing. These changes are emerging from transformations in management skills, technological innovations, and continuously evolvi
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Abstract: In academic research, planning should take significantly longer than execution. Theses and dissertations often suffer from a lack of adequate planning. During analysis of empirical research results, it is quite usual to notice that the expected
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