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Editor’s Letter
José Sánchez Gutiérrez

Abstract: This issue contains four research articles, subjected to the peer-review process.

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The Right to Disconnect: Influence on Competitiveness, Productivity and Creativity

Abstract: This research aims to determine which variables and factors are obtained as benefits or advantages of the observance of the right to disconnect law and whether it will influence labor and educational competitiveness. Initially, existing literature was reviewe

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Omnichannel Marketing Model Applied at the Shopping Centers in Medellín City
María Isabel Rodríguez Salazar

Abstract: The main objective of this research is to form an omnichannel marketing model applied at the shopping centers in Medellín city. For this, a qualitative methodology was applied. Two (2) focus groups with shopping center customers, two (2) in-depth interviews w

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Is Organizational Resilience a Competitive Advantage?

Abstract: The research aims to investigate and expose what organizational resilience is and to determine whether it is a source of competitive advantage that drives the efforts of leaders and other stakeholders towards competitiveness. A documentary review was carried

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Empowerment through Femvertising: Reality or Myth?

Abstract: This article studied female empowerment and stereotypes through femvertising. Empowerment and stereotypes were characterized by the roles generated by the sexual division of labor, developing a qualitative analysis through the perception of young Mexican wome

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