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Abstract: A range of factors such as brand type, brand positioning and the target culture’s attitude to global brands influence the translation of advertisements. There are various kinds of adaptation in advertisement translations: adaptation by replacement, by omissio
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Abstract: With the advancement of mobile applications, now it is possible to perform instant text translation using a smartphone’s camera. Because text translation within images is still a relatively new field of research, it is not surprising that the translation qual
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Abstract: Since one of the distinctive features of presidential speeches is the use of tropes and rhetorical figures, which are employed to achieve a persuasive effect, this study aimed to find out if tropes and rhetorical figures are retained in simultaneous interpret
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