2016, 13 (1)
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The Interaction of Formal and Informal Contracts in the Decision of Cooperation of the Agents
Tatiana Iwai.
BBR - Brazilian Business Review
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Antecedents to Customer Retention in a Corporate Context
Luciene Eberle, Gabriel Sperandio Milan, Celso Augusto de Matos.
BBR - Brazilian Business Review
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Coproduction Factors in Strategic Networks
Cristiano de Oliveira Maciel, Camila Camargo.
BBR - Brazilian Business Review
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Comparative Analysis of the Antecedents and Dimensions of Brand Equity Between Food Processors’ Brands and Supermarket’s Private Labels
José Sarto Freire Castelo, José Ednilson de Oliveira Cabral, Arnaldo Fernandes Matos Coelho.
BBR - Brazilian Business Review
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An Analysis of the Hierarchy of Goals that Guides the Consumer’s Decision to Attend Shopping Malls: a Contrast Between Men and Women
Silvana Taschek Hastreiter, Renato Zancan Marchetti.
BBR - Brazilian Business Review
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A Comparative Analysis of the Public and Private Water Supply and Sanitation Service Providers’ Work in Brazil
Fernando Antonio Perrone Pinheiro, José Roberto Ferreira Savoia, Claudio Felisoni de Angelo.
BBR - Brazilian Business Review
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