2016, 13 (4)
{{t.download}}
What Must be Considered when to Perform Consumption Analytics with Facebook Posts?
Nelson Siqueira Rangel Netto, Teresa Cristina Janes Carneiro, Marcos Paulo Valadares de Oliveira, Rogério Antônio Monteiro.
BBR - Brazilian Business Review
{{t.card.abstract}} [
PDF
Effect of Victories and Defeats on the Attitude of Soccer Fans: a Study Concerning Pitchman, Involvement and Fanaticism
Fernando A. Fleury, Vitor Koki da Costa Nogami, José Afonso Mazzon , Andres Rodriguez Veloso.
BBR - Brazilian Business Review
{{t.card.abstract}} [
Consumer Trust in and Emotional Response to Advertisements on Social Media and their Influence on Brand Evaluation
Ivanete Schneider Hahn, Flavia Luciane Scherer , Kenny Basso , Marindia Brachak dos Santos.
BBR - Brazilian Business Review
{{t.card.abstract}} [
An Analysis of the Determinants of Corporate Social Responsibility of Brazilian Firms
Vicente Lima Crisóstomo, Maria Rafaela Oliveira.
BBR - Brazilian Business Review
{{t.card.abstract}} [
The Moderating Effect of Home Country Corruption on the Host Country’s Ability to Attract FDI
Manuel Portugal Ferreira, Helder Costa Carreira, Dan Li , Fernando Ribeiro Serra.
BBR - Brazilian Business Review
{{t.card.abstract}} [
Environmental Management as a Strategic Capability: a Study on the Furniture Manufacturing Cluster of Southern Brazil
Janielen Pissolatto Deliberal, Vilmar Antonio Gonçalves Tondolo , Maria Emília Camargo , Rosana da Rosa Portella Tondolo.
BBR - Brazilian Business Review
{{t.card.abstract}} [
title
content