Abstract: Businesses with focus on customers through the use of Customer Relationship Management (CRM) perform better and win customer loyalty. Therefore, it is relevant to study the relationship between customers and airline companies, given that the aviation industry

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Abstract: In the process of performance evaluation it is essential to define the needs, capacities and contributions of stakeholders. The objective of this paper is to analyze the perception of managers of Micro, Small and Medium Enterprises (SMEs) in relation to the S

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Abstract: The CRM process is supported by the relationship orientation and the customer knowledge management derived from data collection, data consolidation, data analysis and knowledge distribution to support decision making. The interaction between CRM and Knowled

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Abstract: The objective of this research was to examine the influence of macroeconomic and institutional factors when determining the capital structure of Latin American companies from 2009 to 2014, and also analyze if the significance of these factors to explain the c

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Abstract: Despite the alleged benefits of m-banking, its acceptance has been short of industry expectations. One plausible explanation may be consumers' initial lack of trust in available services. The objective of the study is to investigate the effect of trust in the

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Abstract: This paper studies the influence of debriefing in the learning of the participants of business games. Through quasi-experimental study we examined the self-declarations of 112 undergraduate Business Management students undertaking the 8th term, divided into t

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