BBR - Brazilian Business Review

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Vignettes: a data collection technique to handle the differential operation of items in surveys

Antonio Sergio Silva

Wilerson Lucas Campos-Silva

Maria Aparecida Gouvea

Milton Carlos Farina

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Abstract: Vignettes are scenarios used in many areas of academic research, whose main application is related to situations in which judgments about people are subject to biases or distortions. Despite the wide use of vignettes in surveys, the recommendations for their

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DOI: https://doi.org/10.15728/bbr.2019.16.1.2

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The Use of the 'Job to Be Done' methodology to identify value co-creation opportunities in the context of the Service Dominant Logic

Áurea Helena Puga Ribeiro

Plínio Rafael Reis Monteiro

Laura Luttembarck

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Abstract: Organizations that operate in B2B contexts adopt value-creation strategies aimed at customer loyalty. Based on the concepts of the Service Dominant Logic (SDL), the study proposes the use of the Job to Be Done (JTBD) technique as a method to support the imple

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DOI: https://doi.org/10.15728/bbr.2019.16.1.3

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Entrepreneurial Intention: Categorization, Classification of Constructs and Proposition of a Model

Fellipe Silva Martins

Eduardo Biagi Almeida Santos

Amélia Silveira

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Abstract: Literature review studies on Entrepreneurial Intention (EI) point to a future of high standardization (Liñán & Fayolle, 2015) and potential impoverishment of the current research (Terjesen, Hessels, & Li, 2013). There is an over-standardization in studies on

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DOI: https://doi.org/10.15728/bbr.2019.16.1.4

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Push and pull motivations of Brazilian travel lovers

Gisele de Araujo Pereira

Marlusa Gosling

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Abstract: Some people are more interested in traveling than others. What factors motivate people to travel? What are the factors that drive them to travel (push motives), and what are those that drive them to choose a certain type of trip (pull motives)? To answer thes

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DOI: https://doi.org/10.15728/bbr.2019.16.1.5

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The Impact of Private Equity and Venture Capital Funds on post-IPO Operational and Financial Performance in Brazilian invested companies

Bianca Piloto Sincerre

Joelson Sampaio

Rubéns Famá

Eduardo .S Flores

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Abstract: The present article seeks to analyze the legacy and its persistence over time in terms of financing and operational policies and financial performance, of companies invested by Private Equity and Venture Capital funds (PE/VC). The PE/VC industry is characteri

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DOI: https://doi.org/10.15728/bbr.2019.16.1.6

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