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Abstract: For a couple of decades, neuroscience has positioned itself as a space for research that cuts across multiple disciplines and sciences. Its contributions generate new discussions within education, psychology, and, of course, marketing. Neuromarketing is a you
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Abstract: This study empirically assesses the relationship between open innovation, exploration, and exploitation activities in the context of the internationalization process of SMEs in the fruit and vegetable sector from Northern Valle del Cauca, Colombia. Considerin
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Abstract: The purpose of this work is to evaluate the profitability of the market for physicochemical testing of alcoholic beverages, which the Physicochemical Laboratory of the Liquor de Antioquia Factory (FLA) intends to enter, according to the transformation in its
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Abstract: This study explains the Entrepreneurial Intent (EI) of university students enrolled in engineering programs at the public university of the state of Guanajuato, Mexico, in terms of the three constructs of the Theory of Planned Behavior, formal (entrepreneursh
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Abstract: This paper explores the relationship between Corporate Governance and Corporate Social Responsibility (or Organizational Social Responsibility). To this end, the document is based on a case study about a Colombian long-tradition firm known as Organización Car
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Abstract: This study measures the announcement effect of corporate bond issuance on stock returns for companies listed on the Santiago de Chile Stock Exchange (BCS). The sample is made up of 29 firms and 87 corporate bond issuance announcements during the 2010-2017 per
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Abstract: At present, there is little scientific research on the sustainable consumption of personal hygiene products in countries like Colombia. Thus, this study sought to analyze buyers in the general category of personal hygiene products who visit hard-discount stor
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Abstract: The article tackles the concepts of value chain, as well as the value chain approach from the perspective of productive articulation. Concepts on bank financing management with a value chain approach are exposed, following international references to give way
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