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Using social media to enhance stakeholder engagement in the fashion industry: the case of Inditex

Abstract: There is no doubt that Inditex Group has had an impact on fashion retailers’ industry, with this company group being considered as one of the trendsetters in such industry. Based on that, the objective of paper is twofold: the first is to analyse the differen

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Strategy and generation of value in Colombian service-providing companies

Abstract: This research aims to identify the relationship between strategy and value generation in service-providing companies that have won the Premio Colombiano a la Calidad (Colombian Management Quality Award) from the Ministerio de Comercio, Industria y Turismo (Mi

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Innovation in Companies operating in the Foodstuffs Sector of Colombia. An analysis from the perspective of open innovation

Abstract: This study explores the characteristics of open innovation within the foodstuffs industry in Colombia, contrasting the importance recognized by its actors of this way of generating innovations with the spontaneous and incipient nature of the process, in a sec

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Environmental entrepreneurship and public policy: the case of the Programa Emprender para la Vida (Entrepreneurship for Life Program)

Abstract: Nowadays, several mega-trends capture the attention of governments, academia and the public in general given their implications for the quality of life and the development of nations. This work deals with two of them: entrepreneurship and environmental protec

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Formal and informal institutions in relation to the entrepreneurial phenomenon in the Americas

Abstract: This paper presents the results of a study that aimed to analyze the impact of formal and informal institutions on the change of the entrepreneurial activity rate (TEA) in 9 countries in the Americas. The analysis set off from data from the GEM studies betwee

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Global communication models and their importance to public administrations. The case of the Secretariat of Information and Communication Technologies in Cundinamarca

Abstract: This study examines the state of communications in the process of collection of requirements between the Secretariat of Information and Communication Technologies (ICT) of the Government of Cundinamarca and the municipalities of the department, through survey

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The role of social media in the creation of brand experiences

Abstract: The relationship between social media and brand experience remains unclear in spite of the strategic importance of social platforms in marketing. To narrow this gap of knowledge, this paper addresses three research objectives: first, defining what is brand ex

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