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Cultural Entrepreneurship as Affective Networks: A Multi-sited Ethnography of Food Markets

Abstract: Objective: to explain how affective networks support cultural entrepreneurship. Theoretical approach: theories of cultural entrepreneurship and affective networks, pointing out the relevance of networks and affectivity in this context. Method: a multi-sited

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Attributes that Build Florianópolis Brand Identity in the Technological Context

Abstract: Objective: this article explores the attributes that shape the brand identity of Florianópolis, under the management of public authorities, businesses, academia, and the advertising sector. Theoretical approach: the research is based on the concepts of place

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For an Anti-racist Racialization: Controversies Surrounding Racial Inclusion in Companies

Abstract: Objective: with this pensata, we present the concept of racialization as an analytical way to reflect on diversity and racial inclusion in companies and thus advance the anti-racist agenda. This concept allows us to defend affirmative action as a legitimate s

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Ecofarming: A Gamified Simulation for Teaching Sustainable Entrepreneurship in Brazilian Biomes

Abstract: Objective: training for sustainable practices can mitigate the environmental impacts of expanding production systems. Brazil, a leader in agriculture, is a favorable setting for this type of training. Recently, it included entrepreneurship education (EE) in t

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Innovate to Reinvent: Implementing a Culture of Innovation in a Three-century-old Public Company

Abstract: Objective: the Three-Century-Old Public Company (EPT) is a federal public organization with over three centuries of history. Its main products, banknotes and coins, are being replaced by technological advancements in payment methods. To maintain its relevanc

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Sustainable International Expansion: Raízen's Path to Green Leadership

Abstract: Raízen, a leading multinational in the energy sector recognized for its innovation and commitment to sustainability, faces a pivotal strategic challenge in its international expansion. Under the guidance of CEO Roberto Silva, the management team-comprising Su

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Rebranding Rio: From Marvelous City to the Capital of Entrepreneurship and Innovation

Abstract: Motivated by the return of the investment promotion agenda for the City of Rio de Janeiro in 2021, this case aims to put students in the role of Alexandre Vermeulen, CEO of the newly created Municipal Investment Promotion Agency (IPA) Invest.Rio, so that they

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